Whenever we approach working with a new client, our team always begins by reviewing their current marketing materials. We want to create videos that stand on their own, but we also believe that they should seamlessly integrate into an organization's broader resources, as well as fill necessary holes in their current marketing approach. With this in mind, as we began conversations with Driven, it became clear that their first video needed to be about their brand identity.
Driven is a family-owned used car lot with a uniquely deep interest in providing for their customers. While sifting through Driven’s reviews on Google and Facebook, we began to notice that what their customers liked most was the culture of respect and care upheld by the sales associates, as well as the team providing them with a clear and informative perspective when choosing a vehicle. By acknowledging these distinctions about Driven, we were able to begin writing a script that would speak to the customers needs and attract the sort of customer that Driven could best help.
After the script was written, we went into a brief revision period and jumped straight into production. Based on our first on-boarding conversation with the Driven team, it was clear that we wanted to put familiar faces in the video. By casting the actual Driven sales and mechanic teams in the video we were able to cut costs and make it so that the individuals a customer would see in this video, are the same individuals they would be greeted by when they walked into the Driven offices.
We spent four hours on a Thursday morning shooting the B-roll and the talking head and then went straight to the edit. Thanks to a great performance from JD and his team, the editing process was easy and we believe the finished video came out great! Ultimately, our goals were to create a video which identifies who Driven is, is accessible to a wide range of demographics, and is of a quality and professionalism that allows it to be used for many years to come. We all loved how the video came out, and we look forward to watching how this can continue to display Driven’s brand identity to the market in the coming years.
The Driven Difference
Whenever we approach working with a new client, our team always begins by reviewing their current marketing materials. We want to create videos that stand on their own, but we also believe that they should seamlessly integrate into an organization's broader resources, as well as fill necessary holes in their current marketing approach. With this in mind, as we began conversations with Driven, it became clear that their first video needed to be about their brand identity.
Driven is a family-owned used car lot with a uniquely deep interest in providing for their customers. While sifting through Driven’s reviews on Google and Facebook, we began to notice that what their customers liked most was the culture of respect and care upheld by the sales associates, as well as the team providing them with a clear and informative perspective when choosing a vehicle. By acknowledging these distinctions about Driven, we were able to begin writing a script that would speak to the customers needs and attract the sort of customer that Driven could best help.
After the script was written, we went into a brief revision period and jumped straight into production. Based on our first on-boarding conversation with the Driven team, it was clear that we wanted to put familiar faces in the video. By casting the actual Driven sales and mechanic teams in the video we were able to cut costs and make it so that the individuals a customer would see in this video, are the same individuals they would be greeted by when they walked into the Driven offices.
We spent four hours on a Thursday morning shooting the B-roll and the talking head and then went straight to the edit. Thanks to a great performance from JD and his team, the editing process was easy and we believe the finished video came out great! Ultimately, our goals were to create a video which identifies who Driven is, is accessible to a wide range of demographics, and is of a quality and professionalism that allows it to be used for many years to come. We all loved how the video came out, and we look forward to watching how this can continue to display Driven’s brand identity to the market in the coming years.